How Samsung Is Helping Apple To Sell The Iphone 7

Was the Iphone 7 that bad that Samsung had to help apple sell them? Multiple stores sold on the first week of the iphone 7 release. Who would have thought? What is more shocking and possibly a significant motivation for Iphone 7 sales is the recall of Galaxy Note7.

For those of us who may not be aware here is the general breakdown of the iphone 7. Good features: Water resistance, Improved cameras, Better battery life, Great display, Dual camera zoom on the 7 Plus is great; bad features: Lack of headphone jack is inconvenient,Looks just like an iPhone 6 in a case,Jet Black model scratches easily, iPhone 7 Plus dual camera features are not available as yet.

At launch the launch of Apple’s Iphone 7, there was widespread skepticism of the device. Critics were mainly focused on the missing audio jack and and replaced home button. Perhaps the best feature was the new dual camera. “The dual cameras on the iPhone 7 Plus promise to usher in a new era in mobile photography.” the Verge stated; however Apple expected to be more innovative like implementing some form 3D photography technology or Augmented Reality using the dual lense as opposed to simply improved zooming.

Now to the other side of the story. Multiple customer have complained about the device exploding. As a result Samsung has announced a voluntary recall and exchange program on certain Galaxy Note7 devices in cooperation with the U.S. Consumer Product Safety Commission (CPSC), along with a halting of sales after concerns of faulty components causing battery explosions. The affected devices were sold in the U.S. before September 15, 2016.

The recall may have had some impact on Apple’s sales and potentially helping them to re-establish the Iphone as the leading high end smartphone. However it is hard to neglect the fact that millions of consumers still idolize the brand even as Apple struggles to retain its innovative advantage.